Adopt-a-Pet.com
100K+ Animals Saved Yearly From Euthanasia
6M+ unique visitors/month
6.5M opted-in emails sent/month
200K pets for adoption
19K animal shelters and rescue groups
From its founding, I've provided UX, technology strategy and management consultation to what's grown to be North America's largest not-for-profit pet adoption website. Highlights:
“Search Saver” email interaction design. 45K visitors sign-up/month. 6.5M opted-in emails sent/month
Advised on site-redesign strategy for front and back-end
Advised Nestlé Purina (sponsor) on B2B SaaS offerings
Sourced key staff positions
Usability studies and ethnographic research
Migration of servers/data to AWS cloud
Slack, Basecamp, Workable and G Suite implementations