100K+ Animals Saved Yearly From Euthanasia

4M+ unique visitors/month
6.5M opted-in emails sent/month
280K pets for adoption
17K animal shelters and rescue groups

From its founding, I've provided UX, technology strategy and management consultation to what's grown to be North America's largest not-for-profit pet adoption website. Highlights:

  • “Search Saver” email interaction design. 45K visitors sign-up/month. 6.5M opted-in emails sent/month
  • Mobile-first (responsive) redesign strategy
  • Advised Nestlé Purina (sponsor) on B2B SaaS offerings
  • Sourced key staff positions
  • Usability studies and ethnographic research
  • Migration of servers/data to AWS cloud
  • Slack, Basecamp, Workable and G Suite implementations