Stop Me If You've Heard This One
Exploratorium, San Francisco 

The Exploratorium Sound Uncovered App was Apple Editor's Pick, ranked #5 in free Education apps.

I first conceived and developed one of the experiences included in the App as the physical exhibit Listening While Talking then we scaled it for digital distribution.

Users hear jokes while the iPad’s microphone detects if they’re speaking. The catch: they only hear jokes while speaking; when they pause, the jokes pause too. Users find it incredibly difficult to make sense of even simple jokes, discovering what scientists call articulatory suppression in the brain’s phonological loop.

Original visitor research here